What started as a simple video promotion has now turned into a social media breakthrough for Bridget Dramiga Kamahooro, a Ugandan-born US Army officer and entrepreneur — thanks to a single comment from her brother-in-law, Bobi Wine.
Kamahooro, who goes by the TikTok handle @JustBree, saw her account explode overnight after Bobi Wine, Uganda’s leading opposition figure and musician, left a brief but impactful comment on one of her videos. The post, promoting the upcoming concert of her brother Dax Vibes, was already gaining modest attention. But when Bobi Wine referred to her as "Mura" — a shortened form of "Muramu" (sister-in-law in Luganda) — followers and fans swarmed in.
Before Bobi Wine’s comment, Kamahooro had just under 2,000 followers on TikTok. Within hours, that number skyrocketed to over 16,000, and her video neared half a million views. The online community was not only captivated by the endorsement but also by her striking resemblance to Bobi Wine’s wife, Barbra Itungo (Barbie Kyagulanyi).
The sudden surge in popularity brought much-needed momentum to Kamahooro’s entrepreneurial journey, as she’s been actively using TikTok to promote her skincare products via TikTok Shop.
Kamahooro’s story is a relatable one for many content creators. In a heartfelt video she shared back in April, she emotionally opened up about the challenges of building an audience. “I cried because what I thought was so simple was so difficult… I filmed like 10 videos, spent another 30 minutes editing for a 30-minute video that you guys won’t watch. I only have 40 views… two likes and zero sells,” she lamented.
Little did she know that just a few months later, a single comment from a high-profile family member would change everything.
Bridget Kamahooro is not just a content creator. She is a serving officer in the U.S. Army, currently stationed under the 1st Armoured Division. She joined the military in 2020, graduating from Basic Training School before proceeding to Advanced Individual Training. She’s also a married mother of two, balancing her military duties, family life, and now, a growing online business.
The now-viral video that sparked her TikTok explosion was a simple plug for the Dax Vibes live concert, happening on August 29th at the UMA Showgrounds in Kampala. With her newfound visibility, fans are not only paying attention to her but also taking more interest in the concert itself — giving Dax Vibes a secondhand promotional boost.
Kamahooro’s viral moment serves as a powerful reminder of how one strategic interaction can completely transform a digital journey. Her rise from near tears over low engagement to viral success shows the emotional rollercoaster many creators face — and the doors that can open when the right person hits “comment.”
