KAMPALA, UGANDA — The official media launch for the highly anticipated Routes & Roots Festival 2026 officially took place on May 19, 2026, at MoTIV in Bugolobi, marking a major milestone for Uganda's creative arts and tourism sectors. Starting at 2:00 PM, the high-profile press briefing brought together cultural stakeholders, organizers, and members of the press to unveil the roadmap for the flagship event, which anchors its identity on the intersection of Culture, Music, and Tourism.
Green Daddy and His Foundation Take Center Stage
In a major announcement that has sent waves through both the entertainment industry and environmental circles, celebrated artist and prominent climate advocate Green Daddy has been officially confirmed to headline the festival functions.
Renowned for his dynamic musical style and steady commitment to sustainability, Green Daddy will be driving his eco-conscious initiatives directly through his organization, the Green Daddy Foundation.
His headlining role marks a deliberate shift toward climate-smart entertainment. Through the Green Daddy Foundation, his involvement is designed to push environmental preservation to the forefront of the festival, using his massive platform to champion climate action, youth sensitization, and green initiatives throughout the celebratory events.
Connecting Heritage with Global Rhythms
Organized by TIO Tours & Travel (Uganda) in collaboration with TIO UK, the Routes & Roots Festival 2026 serves as a vital bridge connecting Uganda’s deep-seated cultural heritage with the global African diaspora. The initiative positions Uganda as a premier hub for immersive cultural exchange and creative tourism.
The Main Event Destination: The main festival is scheduled to light up the scenic Lake Saaka Recreation Center in Fort Portal City—Uganda's official Tourism Capital.
What to Expect: Over two vibrant days, attendees will experience a rich mix of Ugandan heritage performers, international fusion acts, local culinary showcases, camping experiences, and guided nature excursions.
Sponsorships and Corporate Inquiries Open
Following the successful media launch, the festival secretariat has officially opened avenues for corporate brand partnerships, cultural institutions, community organizations, and media accreditations. Interested partners are invited on board to align with this sustainable cultural landmark.
For inquiries, bookings, or further information, contact the secretariat through the following official channels:
Toll-Free Line: 0200900041
Alternative Press Contact: +256 754 002 555
Email: info@routesandrootsfestival.com
Official Website: www.routesandrootsfestival.com
