In Uganda’s fast-evolving digital space, where social media is the new stage and visibility equals success, one young visionary is making waves: Adriano Durtics, also known as Ssekalaala Adrian. He calls himself a digital architect, and for good reason—he has become the silent force behind the growth, recognition, and global positioning of artists and brands online.
Adriano has mastered the art of online music promotion and digital branding. Through innovative strategies, he has turned countless singles and albums into online sensations, ensuring that artists are not just heard but remembered. His work in music distribution guarantees that songs reach both local and international audiences across multiple platforms, giving Ugandan talent a global digital footprint.
But his influence stretches beyond music. As a digital branding specialist, Adriano builds and manages strong online identities, helping celebrities and businesses remain consistent, professional, and engaging across platforms. His reputation as a social media growth expert has made him the go-to figure for page verification—helping numerous stars gain credibility with the iconic blue tick.
Asked about his mission, Adriano confidently shares:
“The internet is the new stage, and every artist or brand deserves a spotlight. My goal is to make sure Ugandan talent doesn’t just shine locally, but competes and thrives globally.”
It is this vision that sets him apart. Unlike many who chase trends, Adriano designs sustainable digital strategies that grow with time, focusing on long-term impact rather than short-lived hype. His campaigns are crafted to increase engagement, boost influence, and ensure that his clients remain relevant in a crowded digital marketplace.
Colleagues describe him as a visionary strategist, someone who sees opportunities where others see challenges. With a strong belief in the power of technology, Adriano Durtics continues to position Uganda as a player in the global digital revolution.
As the entertainment industry embraces online platforms more than ever, Adriano’s work speaks louder than any title. He is, indeed, building stars online—one verified page, one digital campaign, and one global reach at a time.
