Ugandan singer David Lutalo has opened up about his take on concerts, and it’s not what most people think. While many believe shows are all about making big money, Lutalo says for him, it’s never been about the cash — it’s about staying visible and promoting his brand.
Over the years, the “Kapapaala” hitmaker has made it a tradition to kick off almost every year with a concert. But according to him, what really matters is not how much he earns, but how much buzz the event creates.
“Ever since I entered the music industry, I have been making shows because I don’t look at them as money-making ventures,” Lutalo shared. “The time you spend promoting a concert can’t be regained. During that period, every media house and fan is talking about you — and that exposure pushes your name even further.”
Lutalo admits that organizing a concert can be financially draining. Artists invest a lot, but the profits aren’t always pleasing. Still, he believes the promotional value outweighs the costs.
“When you promote me poorly, I get angry because my image is my main goal,” he added. “Promoters give us money that we usually have to pay back, so there’s rarely any profit. But as long as you stay relevant and people keep talking about you, more gigs and opportunities come your way.”
To Lutalo, a concert is more than just a performance — it’s a statement of presence. It reminds fans and the industry that he’s still in the game, still delivering, and still representing Ugandan music at its best.
His message to fellow artists? Invest in yourself. Don’t just chase money — build a brand that lasts.
